Webstats

Basic Webstats

We offer a basic webstats tool as part of any web build project. This will track the number of visitors, where they were referred from and their geographical location. This gives you a good idea wheather your website is being seen!

Google Analytics

We also encourage our customers to use the Google Analytics tool that provides a much more detailed analysis of your website.

Google Analytics offers a host of compelling features and benefits including:

Advanced Segmentation

Isolate and analyse subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.

Motion Charts

Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, bubble colour and view how these metrics interact over time. Choose the metrics that you want to compare and expose data relationships that would be difficult to see in traditional reports.

Custom Reports

Create, save and edit custom reports that present the information that you want to see organised in the way you want to see it. A drag-and-drop interface lets you select the metrics that you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.

Fast Implementation

Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.

Keyword and Campaign Comparison

Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links and keywords on Google and other search engines.

Custom Dashboards

No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.

AdWords Integration

Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.

Benchmarking

Find out whether your site usage metrics under-perform or out-perform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.

Trend and Date Slider

Compare time periods and select date ranges without losing sight of long-term trends.

E-Commerce Tracking

Trace transactions to campaigns and keywords, get loyalty and latency metrics and identify your revenue sources.

Funnel Visualisation

Find out which pages result in lost conversions and where your would-be customers go.

Site Overlay

See traffic and conversion information for every link as you browse your site. (no download required).

Email reports

Schedule or send ad-hoc personalised report emails that contain exactly the information that you want to share.

Geo-Targeting

Find out where your visitors come from and identify your most lucrative geographic markets.